TikTok, first known as Douyin, is a video-sharing app that focuses on a social networking service owned by the company, Bytedance. TikTok is solely used to make various short-form videos which can be of any form like genres, comedy, memes, recreation, vlogs and even more. In this populated platform, you will come across more competitors to the niche you have chosen. A considerable amount of trends have risen along with new updates and features on TikTok. Users can add background music to the videos they are about to create.
TikTok followers are the ones who decide the engagement rate of the video and the profile. At times, followers earn up to $200 to $20,000 for a branded video. However, gaining followers for the first time is not an easy task which involves a little patience and vast amounts of innovations. Without further setbacks, let’s dive into the article and see how to increase followers for your business.
Identify Audience For Your Content
Why is connecting with audiences important?
One of the crucial factors of TikTok marketing is to connect with the audiences who match your niche. Reaching the target audience is the essential thing for every business or organization. After posts, you must look after the audiences on how they react to the events and situations. However, their view will decide how it will help regarding the business growth.
How to connect with the TikTok audience?
TikTok is the best way to connect and interact with the audiences, as there are many more people residing on the platform. If Gen Z is the target demographic for your business, you may use TikTok further delay. Decide the purpose of your content by analyzing the elements of reach, lead generation, or sales. Take advantage of the organic reach and engagement.
Grip-On TikTok Trends
From the very existence of TikTok, it was known for its trends. TikTok is not only the fastest growing social media but also the one that relates real-life experiences. TikTok increases popular culture from the songs that become global hits from fashion to political trends. However, Instagram and TikTok are pretty similar, where the TikTok video posts are short.
The TikTok algorithm knows which videos to place before the users and time to push a video viral. Music, editing tools, and filters can make your video more attractive. Every aspect which lags the company’s growth or the things which are not compatible with current trends must be improved. Knowing the trends will give you a better idea of business. Latest trends on TikTok are THEANTS, CATCHMEOUT, and CHAOTICENERGY.
Educate Your Followers
Best TikTok content must be both entertaining and educational because every user does not occupy this platform for restoration purposes. Create educational content that benefits the audiences and acquire TikTok hearts for providing them with useful information. It is also a great idea to share your products and services with audiences that provide proper value to the idea you are about to implement.
Hashtags are most popular on every social media, and it is the simplest way to find the content you are searching for. They filter the collections of contents you’re interested in and provide the exact match or partial match by reducing the time limit.
Using TikTok hashtags, you can grow the TikTok audience, and it may be the ones with the combination of branded hashtags, trending hashtags, and business-specific hashtags.
Cross-Promotion Of Videos
Marketing does not only lay on TikTok or the one which exists in a vacuum. Digital marketing strategy must include content sharing among other platforms like Instagram, Youtube, and Facebook.
You must notify the target audience space on where they are, and you should be in their place monitoring them. Through TikTok, you can easily add videos with the watermark, which is perfect for sending to Instagram users.
UGC, also called user-generated content, is the future that connects brands and their target audiences. The best part of the UGC content is they provide opportunities that inspire more UGC content.
Often UGC comes in the form of TikTok challenges and duets. UGC is the way people can engage with the content as well as the products. Another way to generate UGC content is to invest in influencer marketing, where brands partner with content creators.
Duet Option On TikTok
Collaboration with TikTok users is the best way to expand the fan base and even share the content with the followers. Duets are the simple way of imitating a video that you like among the feeds. Also, TikTok duets allow you to replay someone else’s video by making their video.
To get access to TikTok duets, you must have the duet option enabled in TikTok. However, users can decide who can duet the video, or no one can duet the video. Through the layout button, you can start recording your first duet video.
Pick A Perfect Time
When you find the perfect time to publish your videos, there will be more chances to increase the interactions and followers. Posting videos at peak times will enrich you with likes, shares, and comments.
Track the posts which gain the highest engagement and find out when your audiences are online. When you have a TikTok pro account, you can get access to the detailed analytics of the videos.
Work On Profile And Bio
Your profile is the first thing when a new person analyses why you are on TikTok. However, the profile will introduce your brand to the entire world. First of all, make sure that your profile is approachable and attractive. Think of a unique way of designing your profile because it reflects the brand’s value by increasing followers.
TikTok ads are another way where marketers do place their brands in front of new audiences. And if you are the one looking for the fastest way to increase the followers, you can pick an advertising platform. With the help of TikTok ads, you can boost your brand awareness, increase the engagement rate and generate more sales.
TikTok provides four ad formats that are useful for creating engagement. They are brand-takeovers, in-feed ads, top-view ads, and branded effects.
Upload Hashtag Challenges
TikTok is a great platform to increase your followers in a brief period. Hashtag challenges are the ones that trend, where people crowd making their version of it. TikTok’s viral challenges encourage people to sing and dance for a specific song,
When you create your unique challenges, people might tag you and make duets along with your videos. When you add trending hashtags to the posts, your videos are capable of reaching millions of people.
TikTok analytics is the free-built tool that helps to measure the overall performance of your channel. Also, you can measure the individual staging of your videos, audience demographic, and profile growth. You will need a TikTok pro account to analyze the metrics and key performance indicators.
The three main categories included in the analytics are content insights, profile overview, and followers insights. Profile over analyze the video views, profile views, and follower counts. Follower’s insights focus on their tabs, such as their gender, activities, and top territories. Content insights let you know about the total video posts, trending videos, and much more.
TikTok app offers a lot more opportunities for users to post their content to gain engagement. Creativity is one of the most important aspects that increase the likelihood of the content, making your video viral on the For You page. Gradually, you can look at the increase in the number of followers on your TikTok profile.
About The Author
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.