Would you buy from a website that has no reviews of its products or services?
Probably not.
Right?
This is because over the past few years Google reviews have come off as one of the major factors influencing purchasing-related decisions.
Therefore, it is important to have a review on your website. Google reviews are reliable and effective.
If brands want to uplevel their marketing game, they need to embed Google reviews on their website.
In recent years, Wix has emerged as a simple and easy content management system platform. This is because Wix is easy to use and affordable for everyone.
If you have a Wix Website you can easily embed Google reviews on your website.
You can easily embed Google reviews on your website using any social media aggregator tool. These tools also help you to customize the entire Google review widget.
For example, you can also change the entire layout and template of your widget according to your brand image. This will enhance the overall look of your website.
However, a lot of brands are still not convinced to embed Google Reviews on your Wix website.
Therefore in this blog, we will discuss the benefits of embedding Google Reviews on your Wix website and how it can help your business.
How Google Reviews Can Improve Your Business
Nearly 90% of internet users check online reviews before making a purchase.
Google being the widely popular search engine is also a reliable source.
Some of the best ways in which it can help your business to grow are given below.
Builds Trust And Credibility
The success of a brand is heavily dependent on its credibility and trustworthiness. The best sources of social proof are reviews.
When people shop online, they make sure to read product reviews. It increases trust and accelerates the purchasing process.
Imagine a scenario where a product of a particular brand you see online has zero reviews while the other product from a different brand has 100s of positive reviews.
Which one would you choose to purchase?
The latter one, right?
This is what reviews do to your business. When you have Google reviews on your Wix website, you immediately establish trust and credibility for your business.
Boosts SEO
Boosting SEO is one of the most painful headaches for marketers. Google loves it when you use its products for your business. This is where you will need Google Reviews.
The more Google Reviews you have on your website, the better your ranking search engine results pages will be.
This is simply because the reviews contain keywords relevant to your business. This helps Google to understand your business in a better manner and helps you rank.
Engages Your Website Visitors
People rarely buy or engage with brands on websites that are bland and uninteresting since a website frequently represents the brand.
Therefore, it becomes crucial for you to give your visitors a better browsing experience and a bright and colorful website.
This problem is solved with the Google Review Widget, which displays all the reviews as a feed on your website.
From your website, a customer can learn everything there is to know about the product.
As your website offers product information and the widget offers customer reviews.
In order to read the reviews that the widget feeds to the visitor, a consumer does not need to close the window.
Cost Effective Brand Awareness Tool
Many companies spend a lot of money on their promos and marketing. However, no company or brand can afford to stay on the same path.
On the other hand, Google Review Widget saves you money while assisting you in building your reputation and increasing company exposure.
Google widgets are far too inexpensive compared to a costly marketing strategy. Making the widget a clever and cost-effective marketing tactic.
Helps You Build Stronger Relationships With Customers
When you embed Google Reviews on Wix website, it helps you to establish a deeper connection with your customers. When a customer’s comment or review is shown on a company’s website, they feel appreciated. By displaying their reviews, you may give your clients the same impression.
It demonstrates your consideration for and interest in your consumers’ feedback. Finally, it creates a strong link between the customer and the brand.
Wrapping Up
We hope that we have convinced you to embed Google reviews on your website.
It is an undeniable fact that Google Reviews have helped businesses in getting more conversions.
It helps customers to take purchase-related decisions quickly and works as a 24×7 brand ambassador for your brand.
By embedding Google Reviews on your website, you expose your business to many opportunities.
Try any social media aggregator tool to embed Google Reviews and see your business grow rapidly.