21 Frequently Asked Questions on Content Marketing
Content marketing is a strategy that can help boost your company’s brand awareness and generate leads. It consists of using content in order to grow an audience for the business or inform current customers about new products. In this blog post, we will answer 21 frequently asked questions on content marketing, including what it is and how you should go about implementing it into your own business plan.
How do I choose content marketing tools?
One can always use a search engine, like Google, to find competitive websites and see what marketing tools they’re using.
That will give insight into the competitive landscape for that industry and help you choose the right range of marketing technology tools for your business.
One important consideration is cost. Many people are happy with a very minimalistic set of content marketing tools.
For example, all most businesses need is an image hosting service (similar to Imgur or Pinterest) like Flickr or Webstagram as well as a simple blog platform like WordPress so that it’s easy for others to share links automatically on social media platforms such as LinkedIn, Facebook, Twitter et cetera (though this might require some additional plugins).
However, if you have ambitions to start a blog, you’re going to need content. But in the words of Seth Godin:
“don’t make your life hard and don’t make my reading difficult.” Don’t overwhelm me with too many options for what I should read next; just give me one or two great writing suggestions that will work well together.
This is where curation platforms enter into the picture – such as Medium, Flipboard, Feedly et cetera (though personally, I prefer Instapaper).
These essentially feed readers which provide curated ‘content bundles’ on specific topics like design trends or marketing best practices that come from reputable sources like The New Yorker or Harvard Business Review.
How do I learn content marketing?
Content marketing is an insightful piece in and of itself, but it does require time, money, creativity, and education to be successful.
As such the following are a few possibilities of what you can do to gain knowledge on content marketing:
To learn about content marketing tools that exist on the web or for mobile devices there are plenty of courses available that can teach you more.
To learn content creation there are paid courses or tutoring programs available online that may suit your needs.
To gain exposure to what topics work currently in content campaigns some companies have partnerships with agencies that offer expert advice for a fee.
In addition, many large media outlets now have programs designed specifically for people who want a career in this industry.
How many types of content are there?
There are seventeen types of content, but we’ll just cover five:
- Informational text tells us something true. Whether it’s an explanation of a concept, history in the making, or information about how you can do something better, all informational texts tell us knowledge that we may not have known before.
- Persuasive text tries to convince us to believe something else other than what we initially thought was the case. It might tell people they should listen to someone who is trying to convince them for their own good (an “argument from authority” like thinkpiece articles). Or it could be used by one person in a debate as evidence against another (a “policy statement”).
- Conversational text is here mainly so you can be better at talking to people. These texts are often used in articles about interviews, where the journalist is asking someone a question and then describing their answer back to you so that you feel like they’re right there with you having this conversation.
- Narrative text tells us stories of one or more events from beginning to end (or near the end). We read narrative texts for entertainment – whether it’s fiction novels or memoirs detailing an eventful life story.
- Persuasive messages try to get us to do something we wouldn’t otherwise do: wear a certain type of clothing, vote for a particular candidate, buy into an idea… The list goes on!
Yes, partially. Social media content marketing is the use of social media platforms to market products or brands with varying degrees of involvement.
It’s not just posting links on Facebook and other networking sites; it encompasses interactive advertising, rich media posts, live coverage, and more day-to-day tactics aimed at engaging customers with a company’s product or service offerings in an authentic way.
It’s such a broad topic that I’m sure I could write an entire book about single aspects of this concept. Unsure if you want me to do that? Happy to revise).
But let’s keep it simple for now: social media content marketing is the use of social media platforms to engage potential and current customers through a variety of different marketing tactics, such as interactive advertising and rich media posts.
What are content marketing tools?
There are many tools available for content marketing, but the most popular ones are Hootsuite, Buffer, AgoraPulse.
They allow for automation of social media and engagement without spending hours every day on social media.
As well as helping automate social media, these tools allow you to dynamically schedule a post to be sent at a specific date and time in the future or they even have an algorithmic feed that automatically posts content (based on RSS feeds) to your account while you sleep!
So if you were going on vacation and wanted 10 blog posts scheduled over 2 weeks before you left so it would look like someone was still working; this is what these tools do.
Some of the other tools are for video creation. There is a tool called Animoto that will take pictures and videos in your account and create a slideshow with music, effects, transitions, etc.
You can then share this on social media or embed it on your website as well! This allows you to show people what’s going on without having them open Facebook or YouTube themselves (which might distract them from whatever they were doing).
In terms of content marketing software, there are also platforms such as Hubspot which help with creating landing pages, advertorial emails (hand-outs), building email lists by giving away valuable freebies just for signing up, etc.
What are examples of content marketing?
Content marketing can come in many formats. One of these is viral content marketing, the goal of which is to seed and grow internet memes or videos that spread from one person to another through social media.
Another form of content marketing is linear video editing, such as for commercials or television shows. The third type of content marketing would be audio narratives on podcasts or radio transmissions.
Finally, there’s photojournalism in newspapers and magazines.
Linear video editing seeks primarily to influence by providing a desired message with the intention that large numbers of people will receive this message(s).
Whereas in photojournalism pictures are used in isolation and context isn’t so much a deciding factor when it comes to what people think about them; instead, the tone is more important.
What are the 3 benefits of marketing?
- Selling to a broader audience, finding potential audiences
- Increased recognition for the company/goods being marketed
- Establishing a rapport with clients/customers
Marketing and sales are both about identifying targets, understanding how they respond, and optimizing that reaction.
The overall goal is to get more people to know who you are and what you’re selling by learning their needs.
When customers understand why your products or services are superior to others, they’ll be able to make a smart purchasing decision that aligns with their needs.
A person’s marketing strategy should include not only emphasizing the product but also making sure potential customers know why it’s right for them.
If your brand resonates with people on an emotional level, they’re more likely to buy from you.
Companies can create this emotional tie through many different methods, such as striking a chord with their cultural identity or promoting solidarity among consumers by creating an inclusive social media platform.
What are the 7 elements of a marketing plan?
Needs Assessment, Goal Setting, Objectives and Strategy Planning, Target Audience Analysis, Marketing Communications Planning
Product and Price Positioning
Marketing Mix- Product Design/Packaging/Features and Pricing Plans
Tracking and Reporting.
And of course the three Ps: People – Push – Placement.
What are the benefits of content marketing?
There are many benefits of content marketing that make it the best choice for online marketing:
- Increased visibility with search engine optimization – content is king, and when you have quality content to offer, websites will index it on their site. This in turn improves your ranking in search engines like Google or Bing.
- Higher conversion rates with email subscriptions – readers who sign up for an email subscription via a blog post they read are more likely to convert into an actual customer than those who don’t follow through past the sign-up form of a website or project page off social media (depending on what the contact method is). A simple call-to-action telling readers how they can subscribe via RSS feeds can be enough to see an uptick in subscriptions.
What are the best content marketing tools?
Industry-leading content marketing tools include Brightpod, WordStream, and HubSpot.
All these products drive traffic to your website, create inbound links to help boost SEO rankings, improve search engine visibility and convert more visitors into customers.
The tool provides information such as keywords for monitoring searches on Google or Yahoo!, industry news most likely of interest to you based on the keyword or company name that you enter, resources like presentation templates and videos of how-tos, and tips about specific topics.
One can share recipes from a recipe site with pinboards–each comprising an aspect of a project which has been initiated for sharing by members of different teams–or public boards with detail on work tasks completed by users who are involved in the same project.
You can also choose a set of complementary content to share, such as an article on “What is Content Marketing?” and then display it in your social media account or blog sidebar for maximum exposure.
What are the best ways to do content marketing?
Content marketing can be done through email, Facebook, Instagram, LinkedIn groups, or Twitter.
One of the best ways to target your audience is by researching a broad topic (i.e., dog breeds), and then narrowing in on specific questions that customers often ask about the topic (i.e., do Yorkies make good apartment dogs?).
Sharing answers to these common customer questions with pictures and videos will help you engage with a crowd who are actively looking for information on this subject matter.
This form of “list building” might seem like old-school marketing, but it works!
This is how free trial signups were mailed out before we had an email list building service like MailChimp that lets us automatically create lists when someone downloads, signs up for or subscribes to our blog.
What are the characteristics of content marketing?
Content marketing is a form of marketing communication in which the marketer uses various public channels to distribute content in order to acquire customers or prospects.
Content can be created and distributed online (through emails, social media, mobile) and through more traditional channels (public relations, television).
Recognizing when the best time is to share with each channel is key.
It can generate leads that provide quality contacts for sales pipeline input. This provides a major advantage over outbound sales techniques such as telemarketing and cold calling.
Enough content should be generated so that it stays fresh, relevant, and attractive regardless of the type of post response by audiences – 3 posts per day on average, but no more than 10 per day.
Content is typically created in two formats: short and long-form. Short-form content includes blog posts, infographics, social media updates, press releases, or other similar items that are relatively easy to create and share on a more frequent basis with good success rates.
What are the three P’s of Content Marketing?
- Produce – Content marketing is about creating content that people want to consume
- Promote – You need to know how and where to promote your content in order for it to be seen by the right audience
- Protect – Protecting your work from plagiarism, copyright infringement, or other forms of duplication is a crucial part of the process
What are the three purposes of content?
- Engage users in a meaningful way
- Increase brand awareness
- Encourage repeat visits
Businesses use content marketing to educate consumers about products without feeling like they’re trying to “sell” anything, meaning the consumer enjoys the journey through information rather than going into what’s being marketed with a preconceived notion of what they need.
These carefully crafted stories make it difficult for customers not to reach out and request more updated information on their favorite product or business, thereby increasing customer loyalty by enticing them back for future referrals or potential purchases.
What companies use content marketing?
Many companies use content marketing. For example, the USC Rossier Online MBA is committed to blending high-quality digital materials with a meaningful discussion about work and careers in different industries.
We craft our videos, eBooks, webinars, and other resources to help aspiring business leaders identify their passions and make informed career decisions.
Content marketing has many benefits that companies across the world are starting to understand. Some of these benefits include:
- Increasing revenue by engaging customers – Engaging your customer base was never easier! You can now provide them what they want while maintaining your message at all times.
- Building customer relationships – Convert more contacts into loyal customers who share word of mouth spreading about how great you are.
- Influencing the purchase decision – Agitate your potential customers by providing them with information that can help their lives be better in some way, shape, or form.
What is content marketing and how it works?
“Content Marketing is sharing valuable, relevant and entertaining information with your audience.” Content marketing is a form of marketing that utilizes blogs, social media, videos, infographics, and other forms of content to keep interested customers engaged.
Other than telling them about new products or services that are coming out, it also shares brand culture and how the company came to be.
Its primary goal is not only to communicate authentic brand values but also to create strong ties with customers by developing relationships.
The latest trends have seen companies like FitBit use it as a tool for customer support or Gatorade use it as outreach for sports leagues looking for sponsorship opportunities.
What is creative content marketing?
Creative content can come in many forms such as visual or verbal. It is created by combining a form of storytelling and entertainment with the end goal of inspiring action.
Creative content marketing is a type of marketing that focuses on being able to share company stories in an engaging and fresh way through various media platforms.
It’s not necessarily selling your product, but rather selling the experience attached to it in order to make people want to buy it from you instead.
What is PR content marketing?
PR content marketing is a component of what we call “traditional public relations”.
Essentially, this strategy has you create and publish high-quality articles in an industry-focused blog or news outlet with the goal of influencing key audiences.
This tactic can be accomplished through partnerships with those who matter most to your target market (examples include journalists, bloggers, etc.), and focusing on getting contributors to write about your company. Y
our involvement might simply mean getting the right article in front of anyone who matters to your business. It’s hardly an easy task but it does guarantee that any publishers that read the articles will know you’re out there especially if they want more people following them online.
Another popular strategy is to create and distribute articles on social media platforms. This tactic will require a bit of time, but it can be an effective way to capture the attention of your target market.
It’s also important that you mention any other content pieces or products in your posts.
Social media content is any type of status, photo, video post, tweet, or blog that you share on either a public account or a private one.
Anything you create in order to convince others about your opinion and experiences with your product is considered social media content.
This could be a status, video post, or blog; it all depends on what type of platform(s) you use.
In this sense, advertising is also viewed as social media content because its intent is to convert viewers to consumers by persuading them about the product through the emotions they felt when watching the ad.
However, these ads should not be overly promotional but rather incorporate humor and some level of creativity/personality in order to provide laughs for the end-user as well as the company.
If you want to make your social media profile stand out, I highly recommend you to use PhotoVibrance software to give a life to your still images.
What is the purpose of content marketing?
Building a relationship with consumers. The purpose of content marketing is to build a relationship with potential customers.
The idea here is that by providing valuable and helpful information, people will see you as more trustworthy and reliable than your competitors.
A successful content marketing campaign will likely lead to increased sales. What’s beneficial about this strategy is that it can continue to build an ongoing customer base without having the high costs of traditional advertising campaigns.
You can also continue to post newer and more relevant articles as a way of staying fresh in readers’ minds.
What is the value of content marketing?
Content marketing is versatile, and as such is a good way to promote an idea or product without being too invasive.
There are many other benefits of content marketing that we will explore in-depth below in the explanation of how it can be used.
The goal of this definition is to briefly expand on what it entails so that you’ll know whether or not you want to use the strategy for your company’s marketing campaign.
A lot goes into effective content marketing, and if you’re not sure what your goals are then this might not be the right solution for you – but if people believe their opinion matters then they’ll often start listening because it’ll feel like they’re contributing something worthwhile and unique to what promises to be an interesting discussion.
If you’re not sure where to start with content marketing, we have a few tips that will help get the ball rolling. First, think about what your audience wants and needs. What topics are they interested in? Second, create an editorial calendar so you can stay organized and make it easier to publish new articles regularly. Third, share your blog posts on social media sites like Facebook or LinkedIn for more exposure! Content is king when it comes to digital marketing – don’t forget this important fact as you craft out your strategy for success. Thanks for visiting my website!