The Ultimate Guide to Explainer Videos For 2022

The Ultimate Guide to Explainer Videos For 2022

Explainer videos, as the name suggests, is a video that explains a product, service, or company in the most compelling way using clear, concise language.

These videos contain engaging graphics and animations that hold the customer’s attention.

It can be a product demo video or a company video explaining the services you offer.

If you want to improve your site’s traffic or generate leads, you must invest in an explainer video.

Types of Explainer Videos

Explainer videos are becoming a necessity nowadays for any business’s digital presence and are classified into two types:

  1. 2D Animated Explainer Video: The characters and backgrounds for 2D animatedexplainer videos are created in a flat two-dimensional space. They are relatively easy & faster to produce and cost-effective. The designs are clean and minimal, which makes the message clear &simple to understand.
  2. 3D Animated Explainer Video: 3D animated explainer videos have a high level of detailing and can create realistic product models. It is often more preferred and versatile than 2D videos and more visually appealing. 3D videos make it easy to display hard-to-describe products that can be viewed from all angles.

Benefits of Explainer Videos For Businesses

  • Increase Conversion Rates: According to research, 80% of people prefer watching videos to finalise their decisions on whether to buy a specific product or service. Plus, the fact that animated videos offer a better user experience and customers can use them as a source of entertainment makes them more preferable.
  • Higher Return on Investment:Asmall amount spent on creating an explainer video can garner you a higher return. You can use third-party tools to track the performance of the video. This will also provide insights into what type of video is most loved by your target audience. Their interests can guide you to create similar videos for more traction. Video performance tracking tools can also provide real-time audience feedback, which can be very helpful while making marketing/promotional decisions.
  • Better Google Results: Websites comprising of videos are 50 times more likely to be ranked on Google’s first page. That’s right! Also, statistically, there is a 41% probability that your video will get more clicks than a text listing for the same query.
  • Perfect Pitch: It is often very confusing for businesses to present their ideas or convey their messages instantly to their audience in the right and effective way. An explainer video can easily help you achieve this. All you need is the right explainer video partner who can give your story or message the right edge and engage the audience, driving them to take the desired action. The best part, you may end up with a perfect video, which can be used as a pitch on your website, emails, and other forms of marketing.
  • Easily Shareable: Almost 70% of internet users watch multiple videos every day. It is easy to share your video on platforms such as YouTube that is highly accessible, makes uploading & sharing videos simple, and is viewed by a large audience. These videos can also be your tool of assistance in meetings or conferences where you want to pitch your business.

Tips To Create an Explainer Video

Now that you know the benefits of an explainer video, you should also know how to create an explainer video that will resonate with your audience and be the medium of promoting your business.

  1. Get the Right Script: A well-written, interactive script is the key to a successful explainer video. For a good script, you need to fill out a creative brief to define what really matters and how you want to place your video. Questions, such as who is your target audience, what specific problem are you solving, etc. can be answered through a creative brief.
  • Professional Voice Over Narration: While visuals can be attractive and replicated, there is something about a personal touch that a voice-over offers in the video that cannot be replicated. Voice over narrations makes the video unique and more interactive for the audience. Professional voice over artists knows what works well with the audience and which tone to use to persuade them into taking the desired call of action. Voice-over artists also have a deep understanding of the market. So, if utilized well, it can do wonders for your explainer video.
  • Short timeframe: Explainer videos need to be concise. Don’t make lengthy videos with too much content because the audience may not find it engaging or they may skip certain important parts that you want them to see. Also, the longer the video, the more difficult it is for the audience (viewers) to remember and recall the key messaging. Hence, decide what you want to say or what you want your audience to know and create a precise video accordingly.
  • Easy-to-follow Structure: Don’t rush in showing your content; guide your viewers step-by-step. Show them the pros and cons, illustrate the before vs after situation, or map out the problem, solution, and result. The goal here is to make it easy for the audience and help them understand the key messaging without much effort.
  • Great Storytelling: Storytelling makes for engaging and powerful communication, especially in video advertising. Stories can create connections with the audience and make them curious to know more. Here, use a professional VO artist to deliver your message in the right tone and voice that will resonate with your target audience.
  • Clear CTA: Nothing can be worse than getting your customers interested and then leaving them on a cliffhanger. Make the most of their interest in your video and include a powerful CTA (call-to-action). This helps viewers decide what their next step should be and how they should proceed. For example, download an application, contact us or visit our website – these are straightforward CTAs that will help increase your conversion rates.


If you want to make your brand shine digitally and attract more customers, an explainer video is the best way forward. It is a simple, engaging, and cost-effective medium to promote/market your business/product, providing higher returns on investment. Thus, go ahead and make an explainer video today. It will help you boost your brand’s visibility, drive traffic, reduce bounce rate, and generate targeted leads.



Hi! I'm Partha. I'm an aspiring entrepreneur, passionate blogger, digital product reviewer, and online marketer. Here on my blog, I share marketing strategies, case studies, and digital product reviews - to help you make an informed purchase decision and get more website traffic, leads and sales.

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